A truly creative agency can take your company to the next level. We're not talking about the old and stale agency that promises you the world with one marketing campaign or billboard.
We're talking about a creative agency that will go to the ends of the earth to find out everything they need to know about your business and develop a real plan to define your identity and make your marketing efforts effective.
A Creative Agency or an Imposter?
How can you know the difference between the real deal and the imposter? An innovative and creative agency won't pitch you without asking a multitude of questions about your company, your customers, your history, and your perceived future.
It's important to remember that what you think may have worked for your business in the past may be in need of a refresh or a complete make-over. A creative advertising agency will take the time to uncover what message you need to deliver to reach your target market and bring you the customers that will make your business succeed.
Creative Agencies and "Being Sold"
Another important clue that you aren't working with a professional is the feeling that you are being "sold." If the ad agency seems like they are pushing one particular product at you and can't give you a reasonable explanation as to how this effort will enhance your image or marketing campaign, buyer beware. Stay far away from anyone that seems like they're trying to sell you a used car.